February 2014

With the introduction of the Brooks Transcend, Adidas BOOST, New Balance Fresh Foam 980, and the updates for the Saucony Hurricane and Mirage, this February is THE month for footwear!

Rise Above the Run | Brooks Transcend

The brand new Brooks Transcend has landed! Designed from the ground up based on runner insight and biomechanics, the Transcend delivers the ultimate smooth ride: cushioned, effortless, plush, and completely tuned to you. The Transcend features five key technologies that work together to provide its unique ride: Super DNA, Guide Rails, Ideal Pressure Zones, a rounded heel, and a plush upper.

Plush Upper for a Tailored Spacesuit Fit: No-sew tunnels integrate laces into the velvety upper for a stellar fit and lush feel customized to you. Feet go in and never want to come out.

Super DNA for Celestial Cushioning: Divine midsole foam delivers 25% more than Brooks BioMoGo DNA cushioning and smartly adapts to your every stride like a foot clairvoyant, providing amazing energy return and support.

Guide Rails for Guidance Along Your Orbital Path: Medial and lateral sides deliver on-demand support, allowing hips, knees, and joints to move within their unique motion path. And look maw, no posts!

Ideal Heel for a Gravity-Defying Stride: A curved heel shifts you forward for a more aligned stride and optimal blast-off with every step.

Ideal Pressing Zones for a Smooth Takeoff: A uniquely shaped outsole disperses pressure evenly in the heel, midfoot, and forefoot, so you can glide effortlessly to the place where rainbows live.

Boost Your Run | Adidas Boost

Soft and Responsive: Together at Last with Adidas BOOST™

Comfortable used to be soft. Responsive used to be firm. Running shoes were either designed for comfort or speed. Adidas BOOST™ cushioning gives you both, with thousands of unique energy storing capsules to store and return the energy other midsoles lose, all while maintaining the comfort of super soft cushioning. Even the best performing EVA cushioning provides less energy return than BOOST™ cushioning. Check out the video for a demonstration.

Energy Boost 2: You put a lot of energy into your run, and latest update of the the plush Adidas Energy Boost shoes give some of it back. Now designed with a full-foot Boost™ midsole, these running shoes feature the same lightweight and flexible Techfit™ upper and the Torsion® System for support. The Adiwear outsole offers the ultimate high-wear durability, while the external heel counter maximizes heel fit and running comfort. MiCoach® compatible.

Adizero Adios Boost: Say goodbye to the pack in the feather-light Adizero Adios Boost. The lightest of the Boost series, the Adizero Adios Boost's energy returning midsole keeps every step charged with light, fast energy. Features include Quickstrike outsole for decreased weight and increased flexibility and durability.

Adistar Boost: Go farther and feel lighter and supported in the Adistar Boost, engineered with groundbreaking Boost™ foam cushioning that provides endless energy return. The upper is build with stretchy Formation® for a contoured fit that supports your natural stride, and the Torsion System provides midfoot integrigty.

The Science of Soft | NB Fresh Foam 980

By having the smarts of a human designer mixed with cutting edge software, the New Balance Fresh Foam 980 is a new technology. It's a neutral cushioning shoe that combines a more natural drop with a plush ride. Intelligent design just got smarter.

Experience that full-ground contact you crave with this shoe's 4mm heel drop, while running protected in the soft, supportive foam that provides you with cushioning equal to, or better than, that of premium neutral category shoes. Your feet will also be held securely and comfortably in place compliments of the Fresh Foam's no-sew upper, and you can count on these babies to last you for the long-haul thanks to their excellent durability.

Find Your Strong | Saucony Updates

This month, the Saucony Hurricane is getting an upgrade. The Hurricane 16 has a redesigned Support Frame around the heel to maximize fit and support as well as an updated upper for comfort and durability. The PowerGrid™ midsole fuses Saucony's new, innovative PowerFoam™ material with Grid Technology, providing the runner with superior cushioning and responsiveness on every run. If you're seeking Guide-like stability with even more plush cushioning underfoot, the Hurricane 16 is your shoe!