Anue: a new apparel collection from New Balance

On Tuesday, September 11th, New Balance's top execs, including owner Jim Davis (far right) and CEO Rob DeMartini (far left), visited our Chesterfield store to help us launch their new apparel collection, Anue.

The pieces in the Anue line are all designed with the following question in mind: "How will women use this piece of fitness apparel in real life?"  Our Apparel Buyer, Erin, had the busy, fit women of St. Louis in mind when writing the orders for this collection.  "I wanted the women of St. Louis to have workout apparel that fits their busy life.  I know we all go from the trail or the gym to the grocery store and I think we should look great while doing so!"  Anue offers great apparel pieces that transition from workout to real life.  The Anue collection comes in beautiful prints in fall colors.  With the buttery soft feel and flattering silhouettes, once you put them on you won't want to take them off!